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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Men's Footwear
€ 34 296,86 € 80 254,02 +134,0 %
Women's Clothing
€ 38 927,04 € 53 532,36 +37,5 %
Women's Footwear
€ 11 737,20 € 49 485,69 +321,6 %
Men's Clothing
€ 52 688,89 € 47 520,66 -9,8 %
Children's Clothing
€ 30 023,19 € 47 486,40 +58,2 %
Hoodies & Sweatshirts
€ 19 414,20 € 46 909,38 +141,6 %
T-Shirts & Tank Tops
€ 31 839,25 € 42 133,03 +32,3 %
Underwear
€ 25 140,39 € 32 354,00 +28,7 %
Sweatpants & Shorts
€ 9 850,00 € 28 474,56 +189,1 %
Outdoor & Hiking Gear
€ 25 168,00 € 24 845,29 -1,3 %
Winter Jackets & Coats
€ 29 367,64 € 24 811,50 -15,5 %
Sleepwear & Pyjamas
€ 5 831,28 € 24 036,90 +312,2 %
Children's Footwear
€ 73 754,28 € 22 036,81 -70,1 %
Transitional Jackets & Vests
€ 24 570,00 € 21 557,70 -12,3 %
Sports & Fitness Wear
€ 6 612,30 € 21 252,80 +221,4 %
Jeans & Trousers
€ 5 322,24 € 19 881,62 +273,6 %
Sweaters & Cardigans
€ 24 243,45 € 17 983,04 -25,8 %
Suits & Formalwear
€ 23 120,25 € 15 384,32 -33,5 %
Backpacks & Luggage
€ 1 643,85 € 10 765,15 +554,9 %
Accessories, Jewelry & Watches
€ 8 030,61 € 10 242,72 +27,5 %
Handbags & Bags
€ 15 889,73 € 10 138,20 -36,2 %
Dresses & Eveningwear
€ 23 176,65 € 8 744,88 -62,3 %
Shirts & Blouses
€ 27 421,52 € 8 447,13 -69,2 %
Skirts
€ 13 181,10 € 5 626,11 -57,3 %
Swimwear & Beachwear
€ 24 063,60 € 1 886,45 -92,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
59 %
67 %
9 %
51 %
713 %
This year
119 %
79 %
73 %
7 %
7 %
589 %
Men's Footwear
Women's Clothing
Women's Footwear
Men's Clothing
Children's Clothing
Ostatní

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Children's Clothing
69 %
27 %
Men's Footwear
59 %
26 %
15 %
Sweaters & Cardigans
34 %
46 %
20 %
Women's Clothing
44 %
51 %
Men's Clothing
29 %
48 %
23 %
Women's Footwear
19 %
67 %
14 %
T-Shirts & Tank Tops
25 %
59 %
16 %
Winter Jackets & Coats
54 %
26 %
20 %
Hoodies & Sweatshirts
55 %
22 %
23 %
Skirts
30 %
46 %
24 %
Shirts & Blouses
52 %
35 %
13 %
Outdoor & Hiking Gear
68 %
24 %
8 %
Sleepwear & Pyjamas
35 %
62 %
Sweatpants & Shorts
49 %
27 %
24 %
Dresses & Eveningwear
32 %
55 %
13 %
Children's Footwear
32 %
62 %
6 %
Suits & Formalwear
45 %
39 %
16 %
Transitional Jackets & Vests
44 %
39 %
17 %
Accessories, Jewelry & Watches
71 %
26 %
Underwear
50 %
44 %
6 %
Sports & Fitness Wear
48 %
25 %
27 %
Handbags & Bags
46 %
35 %
19 %
Jeans & Trousers
51 %
39 %
10 %
Swimwear & Beachwear
38 %
43 %
19 %
Backpacks & Luggage
49 %
28 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Children's Clothing
68 %
32 %
Men's Footwear
26 %
74 %
Sweaters & Cardigans
81 %
19 %
Women's Clothing
41 %
59 %
Men's Clothing
33 %
67 %
Women's Footwear
30 %
70 %
T-Shirts & Tank Tops
56 %
44 %
Winter Jackets & Coats
30 %
70 %
Hoodies & Sweatshirts
87 %
13 %
Skirts
42 %
58 %
Shirts & Blouses
27 %
73 %
Outdoor & Hiking Gear
85 %
15 %
Sleepwear & Pyjamas
28 %
72 %
Sweatpants & Shorts
88 %
12 %
Dresses & Eveningwear
82 %
18 %
Children's Footwear
29 %
71 %
Suits & Formalwear
67 %
33 %
Transitional Jackets & Vests
34 %
66 %
Accessories, Jewelry & Watches
53 %
47 %
Underwear
85 %
15 %
Sports & Fitness Wear
45 %
55 %
Handbags & Bags
29 %
71 %
Jeans & Trousers
87 %
13 %
Swimwear & Beachwear
59 %
41 %
Backpacks & Luggage
70 %
30 %