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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 23 749,32 € 10 183,80 -57,1 %
€ 27 866,79 € 5 648,45 -79,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
46 %
54 %
This year
643 %
357 %
Sweatpants
Shorts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Shorts
34 %
46 %
20 %
Sweatpants
53 %
29 %
18 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Shorts
69 %
31 %
Sweatpants
53 %
47 %