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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 1 465,86 € 15 641,28 +967,0 %
€ 3 471,60 € 2 291,22 -34,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
297 %
703 %
This year
872 %
128 %
Men's Underwear
Women's Underwear

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Women's Underwear
14 %
61 %
25 %
Men's Underwear
32 %
41 %
27 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Women's Underwear
80 %
20 %
Men's Underwear
55 %
45 %