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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 51 455,94 € 81 052,62 +57,5 %
€ 60 485,77 € 24 965,85 -58,7 %
€ 50 598,15 € 17 478,00 -65,5 %
€ 10 246,51 € 14 796,96 +44,4 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
298 %
35 %
293 %
59 %
This year
586 %
181 %
126 %
107 %
Pants & Jeans
Dresses & Skirts
Sweaters & Cardigans
Tops & Blouses

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sweaters & Cardigans
19 %
65 %
16 %
Dresses & Skirts
39 %
42 %
19 %
Pants & Jeans
45 %
43 %
12 %
Tops & Blouses
27 %
56 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sweaters & Cardigans
32 %
68 %
Dresses & Skirts
77 %
23 %
Pants & Jeans
64 %
36 %
Tops & Blouses
39 %
61 %