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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 10 555,60 € 10 816,80 +2,5 %
€ 22 988,16 € 9 517,32 -58,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
315 %
685 %
This year
532 %
468 %
Children's Sports Shoes
First Steps

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Children's Sports Shoes
60 %
33 %
7 %
First Steps
67 %
25 %
8 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Children's Sports Shoes
30 %
70 %
First Steps
60 %
40 %