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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 23 022,36 € 54 176,85 +135,3 %
€ 51 047,05 € 10 315,24 -79,8 %
€ 62 431,20 € 5 556,76 -91,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
169 %
374 %
457 %
This year
773 %
147 %
79 %
Baby Clothing
Girls' Clothing
Boys' Clothing

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Baby Clothing
44 %
52 %
Boys' Clothing
29 %
55 %
16 %
Girls' Clothing
44 %
51 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Baby Clothing
36 %
64 %
Boys' Clothing
63 %
37 %
Girls' Clothing
25 %
75 %