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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 31 363,05 € 32 094,42 +2,3 %
€ 17 768,66 € 21 163,04 +19,1 %
€ 34 869,96 € 5 269,92 -84,9 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
373 %
212 %
415 %
This year
548 %
362 %
9 %
Baby Accessories
Rompers
Baby Bodysuits

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Baby Bodysuits
46 %
35 %
19 %
Baby Accessories
53 %
29 %
18 %
Rompers
40 %
34 %
26 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Baby Bodysuits
70 %
30 %
Baby Accessories
78 %
22 %
Rompers
66 %
34 %