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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 194 785,66 € 159 735,40 -18,0 %
€ 175 645,90 € 94 088,30 -46,4 %
€ 28 135,31 € 47 552,25 +69,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
489 %
441 %
71 %
This year
53 %
312 %
158 %
Boys' Clothing
Baby Clothing
Girls' Clothing

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Baby Clothing
44 %
52 %
Boys' Clothing
29 %
55 %
16 %
Girls' Clothing
44 %
51 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Baby Clothing
36 %
64 %
Boys' Clothing
63 %
37 %
Girls' Clothing
25 %
75 %