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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 34 302,51 € 44 496,80 +29,7 %
€ 22 360,78 € 12 531,86 -44,0 %
€ 6 836,31 € 5 450,10 -20,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
54 %
352 %
108 %
This year
712 %
201 %
87 %
Girls' Dresses & Skirts
Leggings & Pants
Tops & T-Shirts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Girls' Dresses & Skirts
29 %
51 %
20 %
Tops & T-Shirts
16 %
61 %
23 %
Leggings & Pants
47 %
26 %
27 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Girls' Dresses & Skirts
68 %
32 %
Tops & T-Shirts
63 %
37 %
Leggings & Pants
67 %
33 %