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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 274 647,60 € 269 844,48 -1,7 %
€ 358 715,32 € 260 107,40 -27,5 %
€ 478 529,80 € 220 172,17 -54,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
247 %
323 %
43 %
This year
36 %
347 %
294 %
Baby Clothing
Girls' Clothing
Boys' Clothing

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Baby Clothing
44 %
52 %
Boys' Clothing
29 %
55 %
16 %
Girls' Clothing
44 %
51 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Baby Clothing
36 %
64 %
Boys' Clothing
63 %
37 %
Girls' Clothing
25 %
75 %