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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 407 923,39 € 283 818,56 -30,4 %
€ 353 489,57 € 265 948,08 -24,8 %
€ 111 327,84 € 93 225,60 -16,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
467 %
405 %
128 %
This year
441 %
414 %
145 %
Tops & T-Shirts
Girls' Dresses & Skirts
Leggings & Pants

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Girls' Dresses & Skirts
29 %
51 %
20 %
Tops & T-Shirts
16 %
61 %
23 %
Leggings & Pants
47 %
26 %
27 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Girls' Dresses & Skirts
68 %
32 %
Tops & T-Shirts
63 %
37 %
Leggings & Pants
67 %
33 %