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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 66 305,28 € 428 401,68 +546,1 %
€ 208 645,72 € 208 900,26 +0,1 %
€ 308 420,16 € 39 776,20 -87,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
114 %
358 %
529 %
This year
633 %
309 %
59 %
Pants & Sweatpants
Hoodies & Sweaters
Boys' T-Shirts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Pants & Sweatpants
20 %
54 %
26 %
Hoodies & Sweaters
34 %
41 %
25 %
Boys' T-Shirts
46 %
28 %
26 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Pants & Sweatpants
42 %
58 %
Hoodies & Sweaters
39 %
61 %
Boys' T-Shirts
32 %
68 %