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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 226 219,22 € 245 483,37 +8,5 %
€ 158 130,94 € 138 528,00 -12,4 %
€ 159 699,92 € 114 963,50 -28,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
416 %
291 %
294 %
This year
492 %
278 %
23 %
Baby Bodysuits
Rompers
Baby Accessories

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Baby Bodysuits
46 %
35 %
19 %
Baby Accessories
53 %
29 %
18 %
Rompers
40 %
34 %
26 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Baby Bodysuits
70 %
30 %
Baby Accessories
78 %
22 %
Rompers
66 %
34 %