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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 103 120,64 € 117 224,10 +13,7 %
€ 76 423,60 € 78 545,60 +2,8 %
€ 21 418,74 € 37 554,44 +75,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
513 %
38 %
107 %
This year
502 %
337 %
161 %
Baby Accessories
Baby Bodysuits
Rompers

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Baby Bodysuits
46 %
35 %
19 %
Baby Accessories
53 %
29 %
18 %
Rompers
40 %
34 %
26 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Baby Bodysuits
70 %
30 %
Baby Accessories
78 %
22 %
Rompers
66 %
34 %