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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Short Sleeve Bodysuits
€ 84 789,88 € 44 622,72 -47,4 %
Long Sleeve Bodysuits
€ 48 559,44 € 16 076,22 -66,9 %
Wrap Bodysuits
€ 42 051,36 € 11 494,80 -72,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
483 %
277 %
24 %
This year
618 %
223 %
159 %
Short Sleeve Bodysuits
Long Sleeve Bodysuits
Wrap Bodysuits

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Short Sleeve Bodysuits
20 %
77 %
Long Sleeve Bodysuits
27 %
54 %
19 %
Wrap Bodysuits
60 %
25 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Short Sleeve Bodysuits
64 %
36 %
Long Sleeve Bodysuits
46 %
54 %
Wrap Bodysuits
73 %
27 %