Category – year-over-year comparison Click on a category to expand subcategories down to product level
Bibs
€ 33 571,86
€ 83 092,80
+147,5 %
Mittens
€ 38 564,40
€ 67 532,74
+75,1 %
Baby Caps
€ 58 822,71
€ 32 905,84
-44,1 %
Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year
Last year
This year
Bibs
Mittens
Baby Caps
Channel attribution by category Source types contributing to revenue in each category
Mittens
Bibs
Baby Caps
Acquisition vs. retention categories Category revenue breakdown between new and returning customers
Mittens
Bibs
Baby Caps