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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 277 508,84 € 478 846,06 +72,6 %
€ 440 283,58 € 451 402,16 +2,5 %
€ 228 942,75 € 255 368,75 +11,5 %
€ 219 534,64 € 210 095,34 -4,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
238 %
378 %
196 %
188 %
This year
343 %
323 %
183 %
151 %
Dresses & Skirts
Sweaters & Cardigans
Tops & Blouses
Pants & Jeans

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sweaters & Cardigans
19 %
65 %
16 %
Dresses & Skirts
39 %
42 %
19 %
Pants & Jeans
45 %
43 %
12 %
Tops & Blouses
27 %
56 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sweaters & Cardigans
32 %
68 %
Dresses & Skirts
77 %
23 %
Pants & Jeans
64 %
36 %
Tops & Blouses
39 %
61 %