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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 122 390,88 € 535 446,69 +337,5 %
€ 176 232,44 € 184 165,92 +4,5 %
€ 175 583,98 € 86 022,80 -51,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
258 %
372 %
37 %
This year
665 %
229 %
107 %
Knit Pullovers
Hoodies & Sweatshirts
Cardigans

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Knit Pullovers
38 %
42 %
20 %
Hoodies & Sweatshirts
48 %
30 %
22 %
Cardigans
28 %
47 %
25 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Knit Pullovers
66 %
34 %
Hoodies & Sweatshirts
79 %
21 %
Cardigans
64 %
36 %