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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 88 256,25 € 132 448,02 +50,1 %
€ 231 519,81 € 127 704,51 -44,8 %
€ 302 930,76 € 120 059,22 -60,4 %
€ 91 153,48 € 102 431,94 +12,4 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
124 %
324 %
424 %
128 %
This year
274 %
265 %
249 %
212 %
Party Dresses
Pencil Dresses
Skirts
Summer Dresses

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Skirts
42 %
54 %
Party Dresses
29 %
47 %
24 %
Summer Dresses
29 %
61 %
10 %
Pencil Dresses
28 %
55 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Skirts
47 %
53 %
Party Dresses
51 %
49 %
Summer Dresses
46 %
54 %
Pencil Dresses
49 %
51 %