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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 26 735,40 € 26 382,61 -1,3 %
€ 2 581,67 € 14 458,64 +460,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
912 %
88 %
This year
646 %
354 %
Women's Pyjamas
Men's Pyjamas

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Men's Pyjamas
26 %
63 %
11 %
Women's Pyjamas
47 %
42 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Men's Pyjamas
88 %
12 %
Women's Pyjamas
28 %
72 %