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demo-ecommerce.eu
Categories
Sleepwear & Pyjamas
Pyjamas
7 days
30 days
60 days
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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Men's Pyjamas
€ 100 716,00
€ 55 642,80
-44,8 %
Women's Pyjamas
€ 28 616,00
€ 26 602,24
-7,0 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
779 %
221 %
This year
677 %
323 %
Men's Pyjamas
Women's Pyjamas
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Men's Pyjamas
26 %
63 %
11 %
Women's Pyjamas
47 %
42 %
11 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Men's Pyjamas
88 %
12 %
Women's Pyjamas
28 %
72 %