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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Bathrobes
€ 8 534,60 € 19 256,89 +125,6 %
Terry Robes
€ 26 819,80 € 7 180,83 -73,2 %
Nightgowns
€ 7 186,80 € 2 675,52 -62,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
201 %
63 %
169 %
This year
661 %
247 %
92 %
Bathrobes
Terry Robes
Nightgowns

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Bathrobes
37 %
47 %
16 %
Terry Robes
61 %
28 %
11 %
Nightgowns
16 %
70 %
14 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Bathrobes
74 %
26 %
Terry Robes
28 %
72 %
Nightgowns
58 %
42 %