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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Pyjama Pants
€ 9 842,48 € 36 914,70 +275,1 %
Cotton Pyjamas
€ 14 422,32 € 27 042,50 +87,5 %
Satin Pyjamas
€ 19 910,94 € 10 128,64 -49,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
223 %
326 %
451 %
This year
498 %
365 %
137 %
Pyjama Pants
Cotton Pyjamas
Satin Pyjamas

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Pyjama Pants
25 %
66 %
9 %
Cotton Pyjamas
40 %
50 %
10 %
Satin Pyjamas
38 %
53 %
9 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Pyjama Pants
72 %
28 %
Cotton Pyjamas
57 %
43 %
Satin Pyjamas
25 %
75 %