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Categories
Sleepwear & Pyjamas
Pyjamas
7 days
30 days
60 days
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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Women's Pyjamas
€ 8 248,74
€ 14 464,89
+75,4 %
Men's Pyjamas
€ 5 809,85
€ 2 342,50
-59,7 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
587 %
413 %
This year
861 %
139 %
Women's Pyjamas
Men's Pyjamas
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Men's Pyjamas
26 %
63 %
11 %
Women's Pyjamas
47 %
42 %
11 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Men's Pyjamas
88 %
12 %
Women's Pyjamas
28 %
72 %