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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 62 105,40 € 72 376,55 +16,5 %
€ 54 298,44 € 51 309,72 -5,5 %
€ 14 795,10 € 39 507,13 +167,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
473 %
414 %
113 %
This year
444 %
314 %
242 %
Pants & Sweatpants
Boys' T-Shirts
Hoodies & Sweaters

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Pants & Sweatpants
20 %
54 %
26 %
Hoodies & Sweaters
34 %
41 %
25 %
Boys' T-Shirts
46 %
28 %
26 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Pants & Sweatpants
42 %
58 %
Hoodies & Sweaters
39 %
61 %
Boys' T-Shirts
32 %
68 %