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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Kids Jeans
€ 23 476,64 € 122 547,84 +422,0 %
Shorts
€ 37 831,36 € 99 228,24 +162,3 %
Outdoor Sweatpants
€ 11 331,15 € 39 449,67 +248,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
323 %
521 %
156 %
This year
469 %
38 %
151 %
Kids Jeans
Shorts
Outdoor Sweatpants

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Kids Jeans
50 %
27 %
23 %
Shorts
48 %
31 %
21 %
Outdoor Sweatpants
31 %
65 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Kids Jeans
72 %
28 %
Shorts
37 %
63 %
Outdoor Sweatpants
32 %
68 %