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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Cartoon T-Shirts
€ 14 068,60 € 38 887,00 +176,4 %
Graphic T-Shirts
€ 89 296,02 € 32 189,25 -64,0 %
Sports T-Shirts
€ 20 634,68 € 17 779,24 -13,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
113 %
72 %
166 %
This year
438 %
362 %
20 %
Cartoon T-Shirts
Graphic T-Shirts
Sports T-Shirts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Cartoon T-Shirts
63 %
29 %
8 %
Graphic T-Shirts
23 %
74 %
Sports T-Shirts
42 %
46 %
12 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Cartoon T-Shirts
37 %
63 %
Graphic T-Shirts
85 %
15 %
Sports T-Shirts
67 %
33 %