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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Kalhoty a tepláky
279 649 Kč
298 966 Kč
+6,9 %
Trička pro kluky
39 016 Kč
141 214 Kč
+261,9 %
Mikiny a svetry
40 468 Kč
73 140 Kč
+80,7 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
779 %
109 %
113 %
This year
582 %
275 %
142 %
Kalhoty a tepláky
Trička pro kluky
Mikiny a svetry
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Trička pro kluky
56 %
38 %
6 %
Kalhoty a tepláky
51 %
23 %
26 %
Mikiny a svetry
21 %
68 %
11 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Trička pro kluky
42 %
58 %
Kalhoty a tepláky
49 %
51 %
Mikiny a svetry
43 %
57 %