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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
451 053 Kč 298 923 Kč -33,7 %
191 932 Kč 132 153 Kč -31,1 %
325 243 Kč 102 279 Kč -68,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
466 %
198 %
336 %
This year
56 %
248 %
192 %
Trička pro kluky
Mikiny a svetry
Kalhoty a tepláky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Trička pro kluky
56 %
38 %
6 %
Kalhoty a tepláky
51 %
23 %
26 %
Mikiny a svetry
21 %
68 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Trička pro kluky
42 %
58 %
Kalhoty a tepláky
49 %
51 %
Mikiny a svetry
43 %
57 %