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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
106 155 Kč 53 343 Kč -49,7 %
45 615 Kč 26 348 Kč -42,2 %
23 289 Kč 9 808 Kč -57,9 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
606 %
261 %
133 %
This year
596 %
294 %
11 %
Mikiny a svetry
Kalhoty a tepláky
Trička pro kluky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Trička pro kluky
56 %
38 %
6 %
Kalhoty a tepláky
51 %
23 %
26 %
Mikiny a svetry
21 %
68 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Trička pro kluky
42 %
58 %
Kalhoty a tepláky
49 %
51 %
Mikiny a svetry
43 %
57 %