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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Mikiny a svetry
106 155 Kč
53 343 Kč
-49,7 %
Kalhoty a tepláky
45 615 Kč
26 348 Kč
-42,2 %
Trička pro kluky
23 289 Kč
9 808 Kč
-57,9 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
606 %
261 %
133 %
This year
596 %
294 %
11 %
Mikiny a svetry
Kalhoty a tepláky
Trička pro kluky
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Trička pro kluky
56 %
38 %
6 %
Kalhoty a tepláky
51 %
23 %
26 %
Mikiny a svetry
21 %
68 %
11 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Trička pro kluky
42 %
58 %
Kalhoty a tepláky
49 %
51 %
Mikiny a svetry
43 %
57 %