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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Mikiny s kapucí
126 721 Kč 179 714 Kč +41,8 %
Rozepínací mikiny
195 971 Kč 52 432 Kč -73,2 %
Pletené svetry
25 379 Kč 27 993 Kč +10,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
364 %
563 %
73 %
This year
691 %
202 %
108 %
Mikiny s kapucí
Rozepínací mikiny
Pletené svetry

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Mikiny s kapucí
25 %
67 %
8 %
Rozepínací mikiny
30 %
66 %
Pletené svetry
37 %
51 %
12 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Mikiny s kapucí
79 %
21 %
Rozepínací mikiny
34 %
66 %
Pletené svetry
47 %
53 %