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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Kraťasy
148 259 Kč
131 450 Kč
-11,3 %
Dětské džíny
226 771 Kč
107 420 Kč
-52,6 %
Tepláky na ven
103 794 Kč
92 176 Kč
-11,2 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
31 %
474 %
217 %
This year
397 %
324 %
278 %
Kraťasy
Dětské džíny
Tepláky na ven
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Dětské džíny
35 %
51 %
14 %
Tepláky na ven
30 %
60 %
10 %
Kraťasy
64 %
28 %
8 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Dětské džíny
85 %
15 %
Tepláky na ven
36 %
64 %
Kraťasy
46 %
54 %