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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Svetry a kardigany
253 350 Kč
1 520 090 Kč
+500,0 %
Kalhoty a džíny
994 656 Kč
628 082 Kč
-36,9 %
Šaty a sukně
1 240 644 Kč
517 219 Kč
-58,3 %
Topy a blůzy
491 365 Kč
298 095 Kč
-39,3 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
85 %
334 %
416 %
165 %
This year
513 %
212 %
175 %
101 %
Svetry a kardigany
Kalhoty a džíny
Šaty a sukně
Topy a blůzy
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Svetry a kardigany
32 %
49 %
19 %
Kalhoty a džíny
19 %
71 %
10 %
Šaty a sukně
61 %
33 %
6 %
Topy a blůzy
26 %
60 %
14 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Svetry a kardigany
33 %
67 %
Kalhoty a džíny
71 %
29 %
Šaty a sukně
78 %
22 %
Topy a blůzy
41 %
59 %