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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
1 087 249 Kč 886 181 Kč -18,5 %
273 494 Kč 277 363 Kč +1,4 %
68 620 Kč 197 710 Kč +188,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
761 %
191 %
48 %
This year
651 %
204 %
145 %
Kardigany
Mikiny
Pletené pulovry

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Kardigany
38 %
38 %
24 %
Mikiny
60 %
36 %
Pletené pulovry
21 %
60 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Kardigany
65 %
35 %
Mikiny
65 %
35 %
Pletené pulovry
69 %
31 %