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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
89 829 Kč 62 068 Kč -30,9 %
29 376 Kč 51 828 Kč +76,4 %
161 081 Kč 46 024 Kč -71,4 %
61 163 Kč 40 821 Kč -33,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
263 %
86 %
472 %
179 %
This year
309 %
258 %
229 %
203 %
Topy a blůzy
Kalhoty a džíny
Svetry a kardigany
Šaty a sukně

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Svetry a kardigany
32 %
49 %
19 %
Kalhoty a džíny
19 %
71 %
10 %
Šaty a sukně
61 %
33 %
6 %
Topy a blůzy
26 %
60 %
14 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Svetry a kardigany
33 %
67 %
Kalhoty a džíny
71 %
29 %
Šaty a sukně
78 %
22 %
Topy a blůzy
41 %
59 %