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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Topy a blůzy
89 829 Kč
62 068 Kč
-30,9 %
Kalhoty a džíny
29 376 Kč
51 828 Kč
+76,4 %
Svetry a kardigany
161 081 Kč
46 024 Kč
-71,4 %
Šaty a sukně
61 163 Kč
40 821 Kč
-33,3 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
263 %
86 %
472 %
179 %
This year
309 %
258 %
229 %
203 %
Topy a blůzy
Kalhoty a džíny
Svetry a kardigany
Šaty a sukně
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Svetry a kardigany
32 %
49 %
19 %
Kalhoty a džíny
19 %
71 %
10 %
Šaty a sukně
61 %
33 %
6 %
Topy a blůzy
26 %
60 %
14 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Svetry a kardigany
33 %
67 %
Kalhoty a džíny
71 %
29 %
Šaty a sukně
78 %
22 %
Topy a blůzy
41 %
59 %