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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Sweaters & Cardigans
€ 105 795,48 € 262 731,24 +148,3 %
Pants & Jeans
€ 59 438,96 € 243 261,06 +309,3 %
Tops & Blouses
€ 85 273,29 € 110 843,50 +30,0 %
Dresses & Skirts
€ 42 185,21 € 83 012,70 +96,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
361 %
203 %
291 %
144 %
This year
375 %
348 %
158 %
119 %
Sweaters & Cardigans
Pants & Jeans
Tops & Blouses
Dresses & Skirts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sweaters & Cardigans
19 %
65 %
16 %
Dresses & Skirts
39 %
42 %
19 %
Pants & Jeans
45 %
43 %
12 %
Tops & Blouses
27 %
56 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sweaters & Cardigans
32 %
68 %
Dresses & Skirts
77 %
23 %
Pants & Jeans
64 %
36 %
Tops & Blouses
39 %
61 %