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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 39 245,50 € 105 748,93 +169,5 %
€ 33 718,05 € 78 604,50 +133,1 %
€ 189 716,91 € 23 069,88 -87,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
149 %
128 %
722 %
This year
51 %
379 %
111 %
Cardigans
Hoodies & Sweatshirts
Knit Pullovers

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Knit Pullovers
38 %
42 %
20 %
Hoodies & Sweatshirts
48 %
30 %
22 %
Cardigans
28 %
47 %
25 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Knit Pullovers
66 %
34 %
Hoodies & Sweatshirts
79 %
21 %
Cardigans
64 %
36 %