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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Children's Clothing
€ 204 344,56 € 320 765,12 +57,0 %
Men's Footwear
€ 261 473,63 € 239 124,70 -8,5 %
Men's Clothing
€ 257 787,88 € 225 599,41 -12,5 %
Sweaters & Cardigans
€ 17 572,50 € 210 237,12 +1096,4 %
Sweatpants & Shorts
€ 28 505,00 € 200 729,34 +604,2 %
Women's Clothing
€ 86 162,16 € 179 724,23 +108,6 %
Shirts & Blouses
€ 115 416,98 € 154 910,88 +34,2 %
Skirts
€ 21 061,48 € 137 768,40 +554,1 %
Children's Footwear
€ 175 819,59 € 129 124,92 -26,6 %
Outdoor & Hiking Gear
€ 98 713,16 € 121 891,02 +23,5 %
Hoodies & Sweatshirts
€ 207 742,36 € 115 450,65 -44,4 %
T-Shirts & Tank Tops
€ 97 878,69 € 111 251,40 +13,7 %
Dresses & Eveningwear
€ 98 966,61 € 86 224,45 -12,9 %
Underwear
€ 24 717,44 € 79 002,77 +219,6 %
Jeans & Trousers
€ 42 650,44 € 72 974,40 +71,1 %
Sleepwear & Pyjamas
€ 55 520,38 € 70 197,75 +26,4 %
Women's Footwear
€ 338 242,84 € 69 696,72 -79,4 %
Sports & Fitness Wear
€ 36 758,67 € 51 470,37 +40,0 %
Suits & Formalwear
€ 78 083,37 € 49 666,98 -36,4 %
Transitional Jackets & Vests
€ 125 059,50 € 45 198,96 -63,9 %
Winter Jackets & Coats
€ 201 059,90 € 39 129,70 -80,5 %
Accessories, Jewelry & Watches
€ 46 383,30 € 32 639,36 -29,6 %
Handbags & Bags
€ 36 881,96 € 32 185,80 -12,7 %
Swimwear & Beachwear
€ 38 071,68 € 28 702,72 -24,6 %
Backpacks & Luggage
€ 60 396,56 € 23 815,92 -60,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
74 %
95 %
94 %
42 %
64 %
54 %
This year
113 %
85 %
8 %
74 %
71 %
64 %
55 %
49 %
46 %
43 %
32 %
Children's Clothing
Men's Footwear
Men's Clothing
Sweaters & Cardigans
Sweatpants & Shorts
Women's Clothing
Shirts & Blouses
Skirts
Children's Footwear
Outdoor & Hiking Gear
Ostatní

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Children's Clothing
69 %
27 %
Men's Footwear
59 %
26 %
15 %
Sweaters & Cardigans
34 %
46 %
20 %
Women's Clothing
44 %
51 %
Men's Clothing
29 %
48 %
23 %
Women's Footwear
19 %
67 %
14 %
T-Shirts & Tank Tops
25 %
59 %
16 %
Winter Jackets & Coats
54 %
26 %
20 %
Hoodies & Sweatshirts
55 %
22 %
23 %
Skirts
30 %
46 %
24 %
Shirts & Blouses
52 %
35 %
13 %
Outdoor & Hiking Gear
68 %
24 %
8 %
Sleepwear & Pyjamas
35 %
62 %
Sweatpants & Shorts
49 %
27 %
24 %
Dresses & Eveningwear
32 %
55 %
13 %
Children's Footwear
32 %
62 %
6 %
Suits & Formalwear
45 %
39 %
16 %
Transitional Jackets & Vests
44 %
39 %
17 %
Accessories, Jewelry & Watches
71 %
26 %
Underwear
50 %
44 %
6 %
Sports & Fitness Wear
48 %
25 %
27 %
Handbags & Bags
46 %
35 %
19 %
Jeans & Trousers
51 %
39 %
10 %
Swimwear & Beachwear
38 %
43 %
19 %
Backpacks & Luggage
49 %
28 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Children's Clothing
68 %
32 %
Men's Footwear
26 %
74 %
Sweaters & Cardigans
81 %
19 %
Women's Clothing
41 %
59 %
Men's Clothing
33 %
67 %
Women's Footwear
30 %
70 %
T-Shirts & Tank Tops
56 %
44 %
Winter Jackets & Coats
30 %
70 %
Hoodies & Sweatshirts
87 %
13 %
Skirts
42 %
58 %
Shirts & Blouses
27 %
73 %
Outdoor & Hiking Gear
85 %
15 %
Sleepwear & Pyjamas
28 %
72 %
Sweatpants & Shorts
88 %
12 %
Dresses & Eveningwear
82 %
18 %
Children's Footwear
29 %
71 %
Suits & Formalwear
67 %
33 %
Transitional Jackets & Vests
34 %
66 %
Accessories, Jewelry & Watches
53 %
47 %
Underwear
85 %
15 %
Sports & Fitness Wear
45 %
55 %
Handbags & Bags
29 %
71 %
Jeans & Trousers
87 %
13 %
Swimwear & Beachwear
59 %
41 %
Backpacks & Luggage
70 %
30 %