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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 43 810,90 € 61 416,20 +40,2 %
€ 22 883,25 € 53 539,15 +134,0 %
€ 68 693,36 € 36 697,22 -46,6 %
€ 110 489,36 € 33 083,70 -70,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
178 %
93 %
279 %
449 %
This year
332 %
29 %
199 %
179 %
Skirts
Summer Dresses
Party Dresses
Pencil Dresses

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Skirts
42 %
54 %
Party Dresses
29 %
47 %
24 %
Summer Dresses
29 %
61 %
10 %
Pencil Dresses
28 %
55 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Skirts
47 %
53 %
Party Dresses
51 %
49 %
Summer Dresses
46 %
54 %
Pencil Dresses
49 %
51 %