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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Formal Dresses
€ 35 851,14 € 81 780,93 +128,1 %
Black Pencil Dresses
€ 41 883,66 € 53 742,15 +28,3 %
Business Dresses
€ 21 408,42 € 19 129,05 -10,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
362 %
422 %
216 %
This year
529 %
348 %
124 %
Formal Dresses
Black Pencil Dresses
Business Dresses

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Formal Dresses
52 %
40 %
8 %
Business Dresses
27 %
46 %
27 %
Black Pencil Dresses
31 %
58 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Formal Dresses
52 %
48 %
Business Dresses
37 %
63 %
Black Pencil Dresses
89 %
11 %