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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 14 539,56 € 18 765,00 +29,1 %
€ 14 008,64 € 12 646,14 -9,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
509 %
491 %
This year
597 %
403 %
Men's Swimwear
Women's Swimwear

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Men's Swimwear
22 %
59 %
19 %
Women's Swimwear
41 %
52 %
7 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Men's Swimwear
59 %
41 %
Women's Swimwear
58 %
42 %