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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 5 775,42 € 5 074,16 -12,1 %
€ 5 194,50 € 3 371,52 -35,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
526 %
474 %
This year
601 %
399 %
Men's Swimwear
Women's Swimwear

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Men's Swimwear
22 %
59 %
19 %
Women's Swimwear
41 %
52 %
7 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Men's Swimwear
59 %
41 %
Women's Swimwear
58 %
42 %