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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Tepláky
451 684 Kč
176 331 Kč
-61,0 %
Džíny Slim Fit
315 508 Kč
154 761 Kč
-50,9 %
Chino kalhoty
645 893 Kč
106 489 Kč
-83,5 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
32 %
223 %
457 %
This year
403 %
354 %
243 %
Tepláky
Džíny Slim Fit
Chino kalhoty
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Džíny Slim Fit
41 %
40 %
19 %
Tepláky
51 %
24 %
25 %
Chino kalhoty
27 %
70 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Džíny Slim Fit
72 %
28 %
Tepláky
70 %
30 %
Chino kalhoty
72 %
28 %