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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
114 710 Kč 55 791 Kč -51,4 %
77 451 Kč 31 830 Kč -58,9 %
82 241 Kč 27 407 Kč -66,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
418 %
282 %
30 %
This year
485 %
277 %
238 %
Chino kalhoty
Tepláky
Džíny Slim Fit

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Džíny Slim Fit
41 %
40 %
19 %
Tepláky
51 %
24 %
25 %
Chino kalhoty
27 %
70 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Džíny Slim Fit
72 %
28 %
Tepláky
70 %
30 %
Chino kalhoty
72 %
28 %