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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
27 918 Kč 27 033 Kč -3,2 %
53 682 Kč 20 584 Kč -61,7 %
95 239 Kč 14 480 Kč -84,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
158 %
304 %
539 %
This year
435 %
331 %
233 %
Chino kalhoty
Legíny
Džíny

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Džíny
68 %
23 %
9 %
Chino kalhoty
32 %
55 %
13 %
Legíny
19 %
75 %
6 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Džíny
33 %
67 %
Chino kalhoty
42 %
58 %
Legíny
39 %
61 %