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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
83 405 Kč 143 051 Kč +71,5 %
113 110 Kč 72 656 Kč -35,8 %
97 558 Kč 53 880 Kč -44,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
284 %
385 %
332 %
This year
531 %
27 %
20 %
Mikiny
Kardigany
Pletené pulovry

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Kardigany
38 %
38 %
24 %
Mikiny
60 %
36 %
Pletené pulovry
21 %
60 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Kardigany
65 %
35 %
Mikiny
65 %
35 %
Pletené pulovry
69 %
31 %