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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Zipové mikiny
147 397 Kč 243 693 Kč +65,3 %
Crop mikiny
98 935 Kč 169 833 Kč +71,7 %
Mikiny s kapucí
145 963 Kč 147 951 Kč +1,4 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
376 %
252 %
372 %
This year
434 %
302 %
264 %
Zipové mikiny
Crop mikiny
Mikiny s kapucí

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Zipové mikiny
48 %
46 %
6 %
Crop mikiny
48 %
47 %
Mikiny s kapucí
28 %
66 %
6 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Zipové mikiny
68 %
32 %
Crop mikiny
48 %
52 %
Mikiny s kapucí
36 %
64 %