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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
One-Piece Swimsuits
€ 5 704,92 € 12 996,06 +127,8 %
Tankinis
€ 11 217,00 € 8 249,40 -26,5 %
Bikinis
€ 6 351,73 € 2 258,20 -64,4 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
245 %
482 %
273 %
This year
553 %
351 %
96 %
One-Piece Swimsuits
Tankinis
Bikinis

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
One-Piece Swimsuits
37 %
50 %
13 %
Tankinis
30 %
58 %
12 %
Bikinis
34 %
39 %
27 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
One-Piece Swimsuits
49 %
51 %
Tankinis
55 %
45 %
Bikinis
85 %
15 %