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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 37 801,71 € 132 109,86 +249,5 %
€ 30 399,05 € 71 052,00 +133,7 %
€ 84 666,28 € 61 349,28 -27,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
247 %
199 %
554 %
This year
499 %
269 %
232 %
Leggings & Pants
Girls' Dresses & Skirts
Tops & T-Shirts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Girls' Dresses & Skirts
29 %
51 %
20 %
Tops & T-Shirts
16 %
61 %
23 %
Leggings & Pants
47 %
26 %
27 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Girls' Dresses & Skirts
68 %
32 %
Tops & T-Shirts
63 %
37 %
Leggings & Pants
67 %
33 %