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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Patterned Leggings
€ 62 830,56 € 34 026,75 -45,8 %
Thermal Leggings
€ 94 156,12 € 30 370,95 -67,7 %
Girls Jeans
€ 14 625,60 € 8 603,60 -41,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
366 %
549 %
85 %
This year
466 %
416 %
118 %
Patterned Leggings
Thermal Leggings
Girls Jeans

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Patterned Leggings
32 %
43 %
25 %
Thermal Leggings
49 %
27 %
24 %
Girls Jeans
50 %
41 %
9 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Patterned Leggings
40 %
60 %
Thermal Leggings
72 %
28 %
Girls Jeans
50 %
50 %